First-Ever Latido Festival

HOUSTON TITLE STATE

Una noche de música, sabor y comunidad, coming to Houston.

Con La Fiera de Ojinaga, La Energía Norteña, Los Herederos de Nuevo León y Geru y su Legión 7.

April 10, 2026 at Sam Houston Race Park.

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Missed Early Bird Tickets? Find Ticket Bundles for Groups
Missed Early Bird Tickets? Find Ticket Bundles for Groups
Missed Early Bird Tickets? Find Ticket Bundles for Groups
Missed Early Bird Tickets? Find Ticket Bundles for Groups
Missed Early Bird Tickets? Find Ticket Bundles for Groups
Missed Early Bird Tickets? Find Ticket Bundles for Groups

2026 Houston Artists

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Latido Festival artist La Fiera de Ojinaga

La Fiera de Ojinaga

FRIDAY, APRIL 10, 2026 SAM HOUSTON RACE PARK

La Fiera de Ojinaga

Straight from Ojinaga to the stage: La Fiera delivers norteño soul, big attitude, and real corazón.

Meet the Artists
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Latido Festival artist La Energía

La Energía Norteña

FRIDAY, APRIL 10, 2026 SAM HOUSTON RACE PARK

La Energía Norteña

Con acordeón, bajo sexto, and pure drive, La Energía Norteña keeps el norteño alive with hit songs like Contéstale, Mi Bonita, and Te Recordaré.

Meet the Artists
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Latido Festival artist Los Herederos

Los Herederos De Nuevo León

FRIDAY, APRIL 10, 2026 SAM HOUSTON RACE PARK

Los Herederos De Nuevo León

Los Herederos de Nuevo León represent the next generation of norteño music, llevando la tradición con orgullo.

Meet the Artists
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Latido Festival artist Geru

GERU Y SU LEGIÓN 7

FRIDAY, APRIL 10, 2026 SAM HOUSTON RACE PARK

GERU Y SU LEGIÓN 7

Geru y su Legión 7 are a force in modern regional Mexican music, known for intense corridos and real-life storytelling.

Meet the Artists

Win Free VIP Tickets + Merch

M

FESTIVAL TRAILER

Get a taste of the vibe — watch the teaser, book your ticket, and mark your calendar.

Because at Latido Festival, the party hits different — way beyond the music.

Tickets & Bundles

Choose GA, go VIP, or save more with GA for Two, a Friends 4‑Pack, or a Family 4-Pack.

GA (21+)

GA includes access to world‑class artists’ performances, delicious food, cold drinks, and all the extras that make Latido Festival the ultimate party.

GA (Youth)

Infant, Child, and Youth GA tickets (ages 0–20) include full access to Latido Festival’s music, food vendors, and non‑alcoholic refreshments.

VIP

Level up your festival day.
VIP gets you faster entry, premium viewing zones, and dedicated bars. Big vibes. Zero stress.

Friends Four Pack (Adults)
Save when you come together with four General Admission adult tickets in the Friends Four Pack.
Family Four Pack (2 Adult + 2 Junior)
Experience Latido Festival together with two Adult and two Child or Youth GA tickets in the Family Four Pack.
General Admission for Two
A bundled option for two, offering full General Admission access and built‑in savings to experience Latido together.
Premium Table Service

When regular VIP just isn’t VIP enough.

Secure your reserved table with premium spirits, mixers, and your own space to vibe between sets.

Countdown to showday :

FAQ

ticketing

What is the Friends Four Pack?

The Friends Four Pack is a bundled General Admission option for adults coming together to experience the sound, flavor, and energy of Latido Festival — with added value when you attend together.

With live música mexicana driving the night, this package is made for sharing the moment: moving with the music, enjoying food and drinks, and soaking in the festival atmosphere from start to finish.

Officially this ticket bundle includes:
• Four (4) General Admission Adult tickets
• Full-day access to festival grounds and live entertainment
• Access to festival bars and food vendors

What is the Family Four Pack?

The Family Four Pack is a bundled General Admission option designed for families and mixed-age groups, offering built-in savings while enjoying the full festival experience. This ticket package brings all ages together for a day of música mexicana, bold flavors, and vibrant community energy.

Officially, this bundle type includes:
• Four (4) General Admission tickets total
- Two (2) Adult tickets
- Two (2) Youth tickets (under 20)
• Full-day access to festival grounds and live entertainment
• Access to festival bars and food vendors

What is the General Admission for Two Offer?

General Admission for Two is a bundled option for friends ready to step into the heartbeat of Latido Festival with built in savings. You and a friend will have full access to the music, the energy, and the open-air festival atmosphere — where música mexicana, food, and community come together for an unforgettable night.

Officially, this ticket type includes:
• Two (2) Adult General Admission Tickets
• Access to festival grounds and the full day of entertainment.
• Bars featuring margaritas, premium tequila, Mexican beer, and agua frescas
• Craft food and taco vendors serving bold flavors.

What is the Premium Table Service?

It's a top-tier way to experience the festival, providing a reserved, home base for your group — perfect for celebrating big, staying comfortable, and keeping the party effortless from start to finish. From express entry to premium table service, this experience is built for guests who want the best views, dedicated hospitality, and a place to gather without missing a moment of the action.

Officially, Premium Table Service includes:
• Express Entry for you and your guests
• Reserved Table with dedicated server throughout the event for a seamless, uninterrupted experience
• Access to open-air VIP area with shade
• Dedicated Bottle Service Menu
• VIP lounge access near the main stage
• Access to all festival experiences
• Admission and table reservation for groups
• Beverage minimum

Why should I buy a parking ticket in advance?
Buying your parking ticket ahead of time helps you start your festival experience stress-free. Advance parking guarantees you a reserved spot, speeds up your arrival, and lets our team manage traffic flow more efficiently so you can spend less time in line and more time enjoying the festival.
Will parking sell out?
It might sell out. Parking is limited, and availability depends on the venue. Purchasing in advance ensures you’ll have a spot when you arrive.
What is the refund policy?
We’re a rain or shine kind of party. All ticket sales are final and non-refundable unless the event is cancelled or significantly rescheduled, which we would alert you to via email, social media, and on our website.
How do I transfer my ticket to someone else?
Hand it off like a mixtape — just share your PDF ticket or a screenshot. The name doesn’t need to match the ID.
When I purchase my ticket online, how do I get my ticket?

Your ticket will hit your inbox immediately after your purchase. Check your email (and spam folder) for your confirmation.

Can I upgrade my General Admission ticket to VIP at a later time?
If VIP spots are still open, you can upgrade right through your Tixr account here.
Can I upgrade to VIP at the festival?
Yes! There will be a VIP upgrade tent onsite where you can upgrade your ticket while supplies last.
Are there any discount codes?
No active discount codes at the moment. If you’re looking for the best value, Early Bird pricing is the way to go while it’s still available.
What is the contact for ticket issues?
Please email: support@socialhouseentertainment.com

GENERAL INFO

Who do I contact for comments, suggestions, or complaints?
Please contact support@socialhouseentertainment.com, and we’ll get back to you.
Is this event family-friendly?

Yes! Latido Festival is a family-friendly event.

Do I need an ID?

Only for purchasing alcoholic beverages. You must be 21+ with a valid photo ID such as:

  • Driver’s license or state ID (no paper or temporary copies accepted)
  • Passport (U.S. or international)
  • Military ID
Is the artist lineup final?

The artist lineup may be subject to change. While we work hard to deliver an amazing experience, artists, performers, set times, and schedules may change due to circumstances beyond our control. Lineup changes do not constitute grounds for refunds.

What do we do if we want to park?

Parking passes must be purchased online.

  • General Admission Parking

Provides access to on-site festival parking.

  • Preferred Parking

Enjoy reserved parking closest to the festival entrance, making your arrival smoother and faster.

What is the bag policy?

Bags must be clear and one of the following:

  • Clear clutch (no larger than 4.5" x 6.5")
  • Clear fanny pack
What is the photography policy?
Professional cameras and filming gear aren’t permitted. Phone pics and content? Absolutely encouraged. There are core memories to be made here!
What items are prohibited?

Leave these at home:

  • Outside Food & Beverage
  • Chairs
  • Backpacks
  • Blankets, Towels
  • Tents, Umbrellas
  • Illegal Substances
  • Drugs or Paraphernalia
  • Wagons
  • Frisbees
  • Fireworks/Explosives
  • Glass, Cans, Coolers
  • Toy or Real Weapons (including firearms)
  • Professional Recording Equipment
  • Drones
  • Camelbacks
  • Markers, Paint, Spray Paint
  • Large Chains or Spiked Jewelry
  • Stickers, Flyers
  • Laser Pointers
  • Bad vibes — seriously, leave those behind.
Is This Event Cashless?
All of our events are cashless. Tickets, parking, merchandise, and other event-operated purchases require a credit card, debit card, or mobile payment.

Food and beverage vendors are independently operated. While many accept cashless payments, some vendors may accept cash. Payment methods can vary by vendor.

We recommend bringing a credit/debit card or mobile payment option for the smoothest experience. Cash acceptance at food vendors is not guaranteed.

Are outside food and beverages allowed inside the event?

Outside food and beverages are prohibited inside the festival, but don’t worry, we got you covered with all you need!

What is the re-entry policy?
No re-entry. Once you’re in, you’re in — stay and vibe with us!
What is the weather policy?
Rain or shine — we party either way!

Sponsorship FAQs

How can I become a festival sponsor?

Submit the Sponsor Inquiry Form on our website. A member of our partnerships team will contact you to discuss available packages and next steps. We offer a range of sponsorship tiers, including presenting, activation spaces, and custom brand integrations. Packages can be tailored based on your marketing goals and budget.

Brand Ambassadors FAQs

How do I apply to be a brand ambassador?

Complete and submit the ambassador application form (available here or via our website under “Apply to Become a Brand Ambassador” in our footer menu). Once received, our team will review your submission and contact you.

Vendor FAQs

How do I apply to be a vendor?

Complete and submit the vendor application form (available here or via our website under “Apply to Become a Vendor” in our footer menu). Once received, our team will review your submission and contact you.

What types of vendors are you accepting?

We welcome a range of vendors including — but not limited to — taco/food vendors, beverage vendors (e.g. non-alcoholic drinks), specialty food, merchandise, crafts, and other festival-friendly items.

Staff FAQs

How can I apply to work at Latido Festival?

Complete the Staff Application Form on our website. Once submitted, our hiring team will reach out if your experience aligns with our seasonal staffing needs.

Medical Staff and ADA

What accomodations will be made for persons with disabilities? (parking, stage area sitting, sign language, wheelchair accessibility, service animals, etc.)

Please reach out to us at support@socialhouseentertainment.com for any special needs or requests. We are happy to assist!

What other medical information is available?
There will be a Public Safety & First Aid station onsite at the event to assist for any public safety & medical emergencies. All staff is here for you!

*Event details, FAQs, and related information are subject to change without notice. We recommend visiting this page regularly to stay updated on the latest information.

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Experience Latido Festival, One Reel at a Time